Wednesday, 24 April 2019

8 Reasons why you need to use Digital Marketing for Business Growth

Importance of Digital Marketing for Business Growth


Digital marketing is one of the best tools for business growth and the most effective ways to reach online customers and followers. Following a thoughtful digital marketing strategy is key to helping your businesses to grow their bottom line. The following we will show you the reasons why you need to use digital marketing for business growth. If you like to know more about digital marketing, then this blog post is for you.

Digital Marketing for Business Growth


What is Digital Marketing?

The advertisement and promotion of products or services and their brands using digital channel or technologies mainly on the internet is called digital marketing. 

Digital channel includes websites, television, social media (Facebook, Twitter, Instagram, etc.), radio and mobile devices. Basically, any use of marketing tool which is done electronically is known as digital marketing.

Click on below Video: 6 Best Digital Marketing Tools to Grow your Business Online


8 Reasons why you need Digital Marketing for Business Growth


1. Levels the online Playing Field

Digital marketing provides small businesses with the chances to compete and attract their share of targeted traffic. 

Small business now has the resources to perform sales and marketing processes that were previously available only to large corporations.

2. Cost-Effective Way than Traditional Marketing

Small businesses have little resources and even capitalization. This is the reason why digital marketing provides them with better and more cost-effective marketing channels that deliver results. 

3. Delivers Conversion

Businesses marketing products and services online measure the success by the percentage rate of incoming traffic gets converted into - Leads, subscribers and sales.

Tools and Techniques used for Digital Marketing Campaign

2. Social Media Marketing
4. Email Marketing

These four generate quick and effective interaction with targeted audiences and delivers better than average results in terms of higher conversion rates.

4. Helps to Generate Better Revenues

Higher conversion rates generated by using digital marketing techniques help to deliver lots of profitable benefits for your business.

A business using digital marketing strategies have 2.8 times better revenue growth expectancy.

Click on below Video: Digital Marketing Strategy - 7 Ways to Build Your Digital Presence


5. Facilitates Interaction with Targeted Audiences

Interacting and providing your client/customers with proper engagement details can give you an insight into what your targeted audiences want.

Benefits of Real-Time Marketing for Companies

1. Increased Customers Retention 
2. Increased Customers Satisfaction
3. Driving Revenue Through Personalized Offers
4. Increased Cross-Sell Upsell Rates
5. Marketing Efficiency and Quick Time to Value

6. Earn People's Trust

Digital marketing leverages on social proof, social media signals and testimonials from actual consumers who have previously jointed, purchased or availed of product or service marketed by a particular business or brand.

The more reliable these social signals are the higher the trust rate it can produce from targeted audiences.

7. Entices People to Take favorable Action

Digital marketers can make use of smart and innovative ways to attract conversion using calls-to-action.

Call-To-Action specifies what web visitors should do next - either to sign up, download, call or buy – specific steps that will attract them to perform a favorable action.

Innovative forms, texts, buttons are optimized according to the color design, graphics and also positioning on the page to generate the best results for generating favorable action.

8. Ensures Online Business Survival

Even if your website has tons of visitors but none of them ever convert your online business will also cease to exist. Digital Marketing makes use of proven strategies that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that help to provide the right kind of results is what Digital Marketing is all about – ensuring survival for your online business.

Hope you found this above information useful about why digital marketing for business growth is so important.