Importance of Branding for your Business

Differences between Traditional Marketing and Digital Marketing

The world has transitioned with the increase in digital technology accessibility, the way marketers communicate with their audiences has been changing at a rapid rate. Even many of our daily activities are performed digitally such as online banking and even much of our reading is done on E-book readers. Because of the rise of the digital era, it just seems to invest in a digital campaign. For businesses, it is necessary to have a website and use the web as a means to communicate with their consumer base. Once you have a clear understanding between both traditional and digital channels and the purpose they each serve, you will be able to use each channel to accomplish your goals. To understand it in depth let's take a look at what is traditional marketing and digital marketing and its difference's.

Traditional Marketing

Traditional marketing refers to any promotion, campaign or advertising that has been in use by businesses for years and that has a proven growth rate. Methods of traditional marketing can include print advertisements such as:

• Newsletters
• Television
• Magazine Ads
• Billboards
• Radio
• Flyers
• Newspaper Print Ads

Click on below Video: Online Marketing and Traditional Marketing

Digital Marketing

Digital marketing is the latest marketing technique of the global field to offer products and services to the consumer using the Internet and advanced technology. With internet finding its application and benefit in every phase of life, marketing has to managed not only to promote brands or create awareness through it but also provide them with a global platform to reach a broader customer base.

Its digital marketing includes the following :

• Email marketing
• Content marketing
• Paid pop-up ads
• Business networking sites such as LinkedIn
• Social media marketing sites such as Facebook, Twitter and Instagram
• Search engines optimization channels such as website, blogs and infographic
• Click-baiting URLs for viral content marketing etc.

Click on below Video: 6 BEST Digital Marketing Tools to Grow Your Business Online

Key Differences between Traditional Marketing and Digital Marketing

1. Interaction

Traditional marketing is solely a one-way interaction method, showcasing a product or service and leaving it at that only. A good business knows that word of mouth travels and is a great motivator of purchase behaviour. With search engine reviews and social media discussions, there are many ways for customers to share their experience with their friends. Email marketing and social media are good examples of how digital marketing offers two-way interaction, relationship building and allowing for feedback.

2. Data-Driven

When buying an ad seen on TV or radio, you aren't provided much more detail information than the numbers of listeners in that market. But with digital marketing, targeting features for campaigns are unmatched by traditional advertising. Using social media campaign, you can create a whole custom audience of people to reach or create an audience individually of people that have already visited your website. When marketing on a search engine like google, bing you can target people searching for precisely what your business is offering. Digital marketing takes out the guesswork by providing metrics and in-depth analytics about your audience and your marketing purposes.

3. Value Vs Advertising

Difference between traditional marketing and digital marketing is that many digital marketers look to give value to their audience by using email marketing, content marketing and other solutions. Traditional advertisers are generally just looking to grow their sales with ad spots, not to provide value.

Click on below Video: Advantages of Digital Marketing over Traditional Marketing

So, what does offering value look like? 75% of the world uses social media regularly. For example, making it a great channel to connect with a target audience. A social media marketer can research on what their audience is interested in and cares about using page analytics, making their brand and messaging to offer solutions, information or even entertainment to their audience this provides value to their audience, building trust and ultimately turning them into customers. Forming a real, valuable business-to-consumer (B2C) bond is something a print or tv ads cannot do.

Sr. No	Traditional Marketing	Digital Marketing
1.	Traditional Marketing is expensive compared to digital	Digital Marketing is cost effective than traditional marketing
2.	Have no other option to target relevant set of customers and it is a mass communication	Easy to find the target customers with analytics and other sources of tools
3.	End up pumping the budget to the mass crowd, no option to select the customers	Based on the relevant customers the budget can be planned and optimally utilized
4.	Promoting Products or services through TV, Print media, Radio, door to door marketing, telemarketing	Promoting a product over the internet with social media, smartphones and google ads
5.	Can't able to track the results	Track the results and improve the campaigns based on results
6.	Ad placements is static and unchangeable	Ad location can be revised as new analytics become available to maximize marketing spend
7.	Message may not hit the desired target market	Message likely to hit the target market since analytical data is available
8.	Targeting according to demographic, especially media buying	Targeting according to customer attitude
9.	A message that created and transmitted difficult for assimilation of customers in TV channels and radio	A digital environment which helps for interactive communication via dialogue, customers search and comments
10.	It is important to remember the trend	The customers identify the value of the trend

Click on below Video: Digital Marketing Benefits

With traditional marketing, you are in the darkness when it comes to an understanding of your return on investment (ROI). Digital marketing not only tracks your ROI, but its analytic capabilities also give you the opportunity to enhance it. Knowing what you pay and what you get in return is the key benefit of traditional marketing and digital marketing.