Step By Step Guide on Digital Marketing

What is Digital Marketing?

Digital marketing is the marketing of services or product using digital technologies, mainly on the Internet but also including display advertising, search engines, websites, social media, email, and mobile apps.

You live in a digital era, and from that prospect, it is imperative that your business has an impressive appearance in the digital world. In reality, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing.

Here are the most important types of digital marketing. And you should know about all of them before you choose what types of marketing you are going to include in the strategy of digital marketing.

9 Best Types of Digital Marketing

1. Social Media Marketing (SMM)

Social Media Marketing has a powerful focus on social media marketing. It is the use of social media platforms and websites to promote a service or product.

It means all sharing of information and engagement with followers, partners, or competitors on social media platforms with the aim of promoting your products is part of digital marketing. In reality, social media marketing is the targeted use of social media communications to increase the awareness for a product or brand.

To be successful in the social media marketing, you have to thoroughly understand the one social network you want to use for marketing. Each social network has its unique features, communication best practices and content they like. Some social channels work great for product, situation and content – others won’t.

Click on below Video: How to use Social Media for SEO

2. Content Marketing (CM)

Content marketing is an art of marketing focused on creating, publishing, and sharing content to their targeted audience to take successful action. Businesses often use it to:

• Attract attention and produce leads
• Expand their customer base
• Increase Your brand awareness
• Engage an online community of users
• Generate or increase online sales

Click on below Video: What is Content Marketing

Content marketing aims at building relations with potential customers and becoming a partner rather than an advertiser.

Content marketing helps companies to create sustainable brand loyalty, provides relevant information to users, and creates a willingness to buy products from the company in the future.

3. Search Engine Optimization (SEO)

SEO is the process of optimizing websites or content so that they show up in search results in search engines like Google, Bing, Yahoo, etc. —often referred to as "natural", "organic", or "earned" results. Search engines decide which websites to show in a search term based on specified keywords on the website and links that refer to the website. SEO has a lot to do with using the right keyphrases or keywords in the copy of a website or within the content you want to display in search and getting links to the website.

Click on below Video: SEO for Beginners: 3 Powerful SEO Tips

4. Search Engine Marketing (SEM)

Search engine marketing (SEM) is the process of gaining website traffic by purchasing ads. It is a form of Internet marketing which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) essentially through paid advertising. SEM may include search engine optimization (SEO), which rewrites content and site structure to achieve a higher ranking in SERPs to improve pay per click (PPC) listings.

5. Pay Per Click (PPC)

Pay-per-click (PPC) is an internet advertising model. It is used to direct traffic to websites in which an advertiser pays a publisher when the ad is clicked on a link to a website. Apart from search engines, almost all the social networks offer the opportunity for PPC advertising. Then these ads appear in the feed of the targeted social media users.

Click on below Video: What is PPC? An introduction to Pay Per Click Marketing

https://youtu.be/yog9__IJ6vY

6. Affiliate Marketing (AM)

Affiliate marketing is performance-based marketing. In contrast to PPC advertising with the affiliate marketing, the advertiser doesn't pay for traffic but rather for conversions. The rates are higher, but the risk on the side of the advertiser is limited since he/she only pays for conversions.

It is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

7. Email Marketing (EM)

Email marketing is the act of sending or posting a commercial message, typically to a group of people, using email. It is one of the best converting marketing channels. By posting regular updates to email subscribers, you can build and nurture a bond. By providing value with email updates, you can build trust. Eventually, you will be able to turn a percentage of the audience into customers.

Email marketing is considerably more than buying an email list and bombarding them with the promotional messages or one-time advertising spot in someone else’s email newsletter.

The best results from email marketing will always be obtained with a list of subscribers you earned. Then your email list can quickly turn into the best digital marketing asset.

Click on below Video: What is Email Marketing in SEO?

8. Radio Advertising Marketing (RA)

Commercial radio stations make most of the revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a service or a business providing a valuable consideration, usually money, in exchange for station airing their commercial or mentioning them on air.

9. Mobile Advertising (MA)

Mobile advertising is a type of digital marketing advertising that appears on mobile devices such as smartphones that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner ads that appear embedded in the mobile website, in downloaded apps or mobile games. Mobile technology used by companies such as Facebook and Google tailor mobile advertisements based on an individual web browsing history, geographic location, and with data collected by shopping habits. Because mobile devices have smaller screens than laptops or computers, this form of digital advertising is usually optimized for the small screen by being concise.