How Voice Search will change Search Engine Optimization (SEO)

What is Voice Search?

Voice search allows users to speak into your device in a search query to generate results.

Audio technology uses speech recognition to understand what users are saying with extreme precision. The result is then delivered verbally to the users.

It might seem like a brand new concept, but voice search technology has been around for a while.

Click on below Video: How to Optimize for Voice Search

3 Predictions about how Voice Search will change Search Engine Optimization

1. Semantic search will turn out to be Increasingly Vital

• Google relies on a variety of different factors besides keywords - such as the particular user’s past searches or patterns of searches - to deliver search results based on what Google thinks the person is searching for.

• This is known as “semantic search,” and it’s a great way of saying Google is getting better at understanding what people are asking.

• Here’s an example of a semantic search in real life. When you search from your computer in Los Angeles (Movies Log Angeles), Google understands that you are likely searching for movie times in the city, rather than movies about Los Angeles.

• Before semantic search, either search would have made a judgment on the keywords only. But semantic search knows that if you are looking from Los Angeles, chances are higher that you are looking for a movie near you.

• Because people are even more conversational with searches they make using voice, your brand’s content needs to account for that. Optimize for a variety of related keywords, long-tail keywords to experience optimal results.

Click on below Video: Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

2. Having a Mobile-First Website is Non-Negotiable

• Google’s provided fair warning that they are moving to a mobile-first world and your brand play better along if you want to continue to keep on enduring naturally.

• If your website doesn’t stack easily or looks unstable on a mobile device, people will bounce. Keep a high bounce rate for a long time and your rankings will rank accordingly. Review how Google renders your website on mobile and see what changes you can make to ease the user experience.

• Having a mobile-friendly website is more important when it comes to voice search.

• If your website isn’t mobile-friendly, you will get booted from page one or you won’t ever make it there.

3. Directories will become more Important for Local Businesses

• An overwhelming majority of consumers use to search for online reviews of local businesses.

• Client's or Consumer's don't search for the local business, they look for the best one. Directory and review websites rule for these searches, So SEO needs to be considered for them as search engines in their own right.

• Having an optimized Google My Business Listing is no longer opt-in. It’s required if you want to have a voice search, especially on Google devices. The same thing goes for Bing Places for Business on Microsoft devices.

• The complete listing with positive reviews, photos and owner responses - the more probable you are to appear in the nearby 3-pack.

• Review websites aren’t only important for ranking on “best of” looks.

• Voice assistants like Amazon’s Alexa, use these third-party review websites to enhance their data. Alexa can be more than just an Amazon shopping assistant because it uses thousands of other databases to answer people’s queries.

• So not only you need to be in the local 3-pack for Google results, you need to be ranking at the top of Yelp, too. If you selling an e-commerce product, treat your Amazon page as yet another search engine where you need to rank highly.

• Support positive reviews and be smart about using keywords in your product descriptions. Remember that your Name, Address, Phone Number should be consistent over all these different sites and platforms.

Click on below Video: 3 SEO Tips for Voice Search Optimization

Voice search is transforming the way people navigate their world, make purchases and learn new information. If brands want to stay visible, they need to improve their SEO strategies accordingly.