How Voice Search will change Search Engine Optimization (SEO)

What is Voice Search?

Voice search allows users to speak into your device in a search query to generate results.

Audio technology uses speech recognition to understand what users are saying with extreme precision. The result is then delivered verbally to the users.

It might seem like a brand new concept, but voice search technology has been around for a while.

Click on below Video: How to Optimize for Voice Search

3 Predictions about how Voice Search will change Search Engine Optimization

1. Semantic search will turn out to be Increasingly Vital

• Google relies on a variety of different factors besides keywords - such as the particular user’s past searches or patterns of searches - to deliver search results based on what Google thinks the person is searching for.

• This is known as “semantic search,” and it’s a great way of saying Google is getting better at understanding what people are asking.

• Here’s an example of a semantic search in real life. When you search from your computer in Los Angeles (Movies Log Angeles), Google understands that you are likely searching for movie times in the city, rather than movies about Los Angeles.

• Before semantic search, either search would have made a judgment on the keywords only. But semantic search knows that if you are looking from Los Angeles, chances are higher that you are looking for a movie near you.

• Because people are even more conversational with searches they make using voice, your brand’s content needs to account for that. Optimize for a variety of related keywords, long-tail keywords to experience optimal results.

Click on below Video: Does Voice Search and/or Conversational Search Change SEO Tactics or Strategy?

2. Having a Mobile-First Website is Non-Negotiable

• Google’s provided fair warning that they are moving to a mobile-first world and your brand play better along if you want to continue to keep on enduring naturally.

• If your website doesn’t stack easily or looks unstable on a mobile device, people will bounce. Keep a high bounce rate for a long time and your rankings will rank accordingly. Review how Google renders your website on mobile and see what changes you can make to ease the user experience.

• Having a mobile-friendly website is more important when it comes to voice search.

• If your website isn’t mobile-friendly, you will get booted from page one or you won’t ever make it there.

3. Directories will become more Important for Local Businesses

• An overwhelming majority of consumers use to search for online reviews of local businesses.

• Client's or Consumer's don't search for the local business, they look for the best one. Directory and review websites rule for these searches, So SEO needs to be considered for them as search engines in their own right.

• Having an optimized Google My Business Listing is no longer opt-in. It’s required if you want to have a voice search, especially on Google devices. The same thing goes for Bing Places for Business on Microsoft devices.

• The complete listing with positive reviews, photos and owner responses - the more probable you are to appear in the nearby 3-pack.

• Review websites aren’t only important for ranking on “best of” looks.

• Voice assistants like Amazon’s Alexa, use these third-party review websites to enhance their data. Alexa can be more than just an Amazon shopping assistant because it uses thousands of other databases to answer people’s queries.

• So not only you need to be in the local 3-pack for Google results, you need to be ranking at the top of Yelp, too. If you selling an e-commerce product, treat your Amazon page as yet another search engine where you need to rank highly.

• Support positive reviews and be smart about using keywords in your product descriptions. Remember that your Name, Address, Phone Number should be consistent over all these different sites and platforms.

Click on below Video: 3 SEO Tips for Voice Search Optimization

Voice search is transforming the way people navigate their world, make purchases and learn new information. If brands want to stay visible, they need to improve their SEO strategies accordingly.

Google Keyword Rank Checker Tool

Free Google Keyword Rank Checker Tool

The keywords are an important part of a Search Engine Optimization campaign. Google keyword rank checker tool is essential, and that must be performed by every SEO professional and blogger to know if they are ranking well for their targeted keyword on the Google search results or not.

Many time you will find that your posts or blog are not getting high rankings on Search Engine Results Pages ( SERPs ). Although, there can be a different reason for low rankings. But the common reason behind this can also be the selection of the wrong keyword. Avoid making these mistakes to get a high position in search results. Make use of Google Keyword Planner or any other tool to find a powerful keyword for your blog.

Google keyword rank checker tool listed below are completely free, and anyone can use them.

5 Free Search Engine Google Keyword Rank Checker Tool

1. Google Position Checker

Google Position checker allows users to check the position for a single keyword for many domains at once. This is an excellent google keyword rank checker tool. This tool tracks search results on Google of the first 100. You can check keyword rank for up to 10 domains at once whether it's your own domains or competitor domains.

How To Use It?

To check the keyword position in google ranking, enter your website domain name and keyword. Also, you can add your competitor’s domain by clicking on the Add competitor domain button.

Try This Tool: Google Position Checker

2. SE Ranking Position Tracking Tool

SE Ranking is a robust all-in-one marketing software which included 100% accurate position tracking tool. It is easily tracking both mobile and desktop results which are especially essential nowadays. The service provides an ultimate competitors’ overview so if you want to monitor their positions, create a “competitors” group in the dashboard and start tracking them as well.

How To Use It?

It is the easiest. Enter them manually or import from Google Analytics. For your comfort, there is an option to group the keywords.

Try This Tool: SE Ranking

3. Keyword Rank Checker

This tool allows users to check their search engine position ranking for the keyword in the major search engines. Keyword Rank Checker tool enables you to add Competitor’s Domain along with your website domain.

How To Use It?

To check your Keyword Rank, enter keyword along with domain name. Competitor’s Domain is optional if you want to add the domain of competitor or else keep it blank and submit.

Try This Tool: Keyword Rank Checker

4. Keyword Battle

The Keyword battle is a free google keyword checker tool. The Keyword Battle allows users to check the Search Engine Rankings and compare them with Competitors. You can enter as many keywords at the same time along with the domain list.

You can switch the version of the search engine for any country you want to search. This tool checks ranking search results for the top 100.

How to Use It?

Add a list of all the keywords and domains ( add the domain of your competitor if you need to compare with their results ). Select the search engine according to the country.

Try This Tool: Keyword Battle

5. Keyword Position Checker

This is a free tool to check the position in the top search engines for specific keywords. You can select the range of pages you want to check the keywords. Select the range of pages you want to check keyword the rankings for. There are multiple search engines you can select other than the Google.

How To Use It?

There are total three boxes. In the first box enter your domain

(xyzdomain.com), in the second box enter the keyword. You can enter multiple keywords one keyword per line. The Third box is for selecting the Range of pages.

Try This Tool: Keyword Position Checker

There are a number of Google keyword rank checker tool to check keyword rankings above we explained a few of them. This tools check your keyword rankings easily and quickly.

Difference between New SEO and Old SEO

What is Better SEO VS PPC

Search Engine Optimization for Beginners

Basic Introduction of Search Engine Optimization for Beginners

What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of getting the online visibility of a web page or a website in a web search engine's unpaid result from the “free,” “organic,” “natural” or “editorial” search results. SEO may target different kinds of search which include image search, video search, news search, academic search, and industry-specific vertical search engines.

All major search engines such as Google, Bing and Yahoo have search results, where the web pages and other content such as local listings and video are shown and ranked based on what the search engine considers is the most relevant to users.

Search Engine Optimization can be described as a website consisting of basic components such as keywords, content, link building, and navigability. To obtain these basic components, one must submerge themselves in knowledge regarding keyword research, on-page SEO, word count, proof of relevant terms, internal links, site-wide SEO, use of header and META tags, etc.

SEO is a great way to increase and improve the quality of the website by making it faster, user- friendly, and easier to navigate.

Click on below Video: What is SEO and How does it Work?

Understand the Basic of SEO for Beginners

Search engines are not humans. Search engines and humans view webpage are completely different terms. They do not feel like the beauty of the design of the webpage. Instead, search engines crawl the web pages focus on text, to get an idea of what is the website, for delivering correct results to the user. Search engine crawls the web pages and sees what is there on the webpage.

This operation performed by some software or algorithms called crawler or spider. The Google search engine has Googlebot for crawling. Crawlers follow the links from one webpage to another webpage and save or index a copy of everything they find on their way. After crawling, an index that contents into the huge database servers for later it can be retrieved for the user query.

All Search Engine Optimization environments depend on Keywords, and keywords are also known as user search query that enters on search engines. So, the next part of SEO is what is keywords and how to find it?

If the website is well optimized for search engines, speaks the same language that the search engine understands. It will help your website to connect users or visitors to your website. Means, you need to know how people are searching for any product, information or query to make it easy for users to reach you. This is why targeting perfect and relevant keywords for the website is important.

Keywords

Keywords are the foundation for all SEO efforts. So, how to find the best and relevant keywords? Target those keywords that are popular. Periodically, Use some variation of the keywords for better results. Try to use long tail keywords in SEO strategy also check search volume and competition of the keywords.

For Finding Keywords use some tools like,

• Google Keyword Planner
• Google Trends

Click on below Video: 5 Powerful SEO Keyword Research Tips to Rank on Google

Search Engine Optimization basically depends on two types, such as On-Page SEO and Off- Page SEO.

On-Page SEO

In On-Page Search Engine Optimization , optimization performs "On" website, so this is useful for ranking in search engines but at the lower position. In that, source code and content of pages can be optimized for fast loading. Optimizing website's On-Page, it helps to improve the ranking as well as it is beneficial for increasing domain authority through quality contents.

Things to do in On-Page:

• Page Title
• Meta Tag
• Meta Description
• URL Structure
• Body Tags (H1, H2, H3)
• Internal Linking
• Keyword Density

Click on below Video: On-Page SEO vs. Off-Page SEO

Off- Page SEO

In Off-Page Search Engine Optimization, there are many factors like social media marketing, link building, etc. With this technique, the visibility of the website in the search engine ranking position improves. The main factor in off page technique is link building or backlink building.

Off-Page Techniques:

• Guest Blog Posting
• Article Submission
• Social Media Profiles
• Competitors Backlink Searching
• Profile Creation
• Broken Link Building
• Web 2.0 Sites
• Business Listing
• Social Bookmarking
• Forum Posting
• Blog Commenting