Digital Marketing in Gujarat: Search Engine Optimization for Beginners

Basic Introduction of Search Engine Optimization for Beginners

What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of getting the online visibility of a web page or a website in a web search engine's unpaid result from the “free,” “organic,” “natural” or “editorial” search results. SEO may target different kinds of search which include image search, video search, news search, academic search, and industry-specific vertical search engines.

All major search engines such as Google, Bing and Yahoo have search results, where the web pages and other content such as local listings and video are shown and ranked based on what the search engine considers is the most relevant to users.

Search Engine Optimization can be described as a website consisting of basic components such as keywords, content, link building, and navigability. To obtain these basic components, one must submerge themselves in knowledge regarding keyword research, on-page SEO, word count, proof of relevant terms, internal links, site-wide SEO, use of header and META tags, etc.

SEO is a great way to increase and improve the quality of the website by making it faster, user- friendly, and easier to navigate.

Click on below Video: What is SEO and How does it Work?

Understand the Basic of SEO for Beginners

Search engines are not humans. Search engines and humans view webpage are completely different terms. They do not feel like the beauty of the design of the webpage. Instead, search engines crawl the web pages focus on text, to get an idea of what is the website, for delivering correct results to the user. Search engine crawls the web pages and sees what is there on the webpage.

This operation performed by some software or algorithms called crawler or spider. The Google search engine has Googlebot for crawling. Crawlers follow the links from one webpage to another webpage and save or index a copy of everything they find on their way. After crawling, an index that contents into the huge database servers for later it can be retrieved for the user query.

All Search Engine Optimization environments depend on Keywords, and keywords are also known as user search query that enters on search engines. So, the next part of SEO is what is keywords and how to find it?

If the website is well optimized for search engines, speaks the same language that the search engine understands. It will help your website to connect users or visitors to your website. Means, you need to know how people are searching for any product, information or query to make it easy for users to reach you. This is why targeting perfect and relevant keywords for the website is important.

Keywords

Keywords are the foundation for all SEO efforts. So, how to find the best and relevant keywords? Target those keywords that are popular. Periodically, Use some variation of the keywords for better results. Try to use long tail keywords in SEO strategy also check search volume and competition of the keywords.

For Finding Keywords use some tools like,

Google Keyword Planner

Google Trends

Click on below Video: 5 Powerful SEO Keyword Research Tips to Rank on Google

Search Engine Optimization basically depends on two types, such as On-Page SEO and Off- Page SEO.

On-Page SEO

In On-Page Search Engine Optimization , optimization performs "On" website, so this is useful for ranking in search engines but at the lower position. In that, source code and content of pages can be optimized for fast loading. Optimizing website's On-Page, it helps to improve the ranking as well as it is beneficial for increasing domain authority through quality contents.

Things to do in On-Page:

Page Title
Meta Tag
Meta Description
URL Structure
Body Tags (H1, H2, H3)
Internal Linking
Keyword Density

Click on below Video: On-Page SEO vs. Off-Page SEO

Off- Page SEO

In Off-Page Search Engine Optimization, there are many factors like social media marketing, link building, etc. With this technique, the visibility of the website in the search engine ranking position improves. The main factor in off page technique is link building or backlink building.

Off-Page Techniques: