Difference between New SEO and Old SEO

Step By Step Guide on Digital Marketing

What is Digital Marketing?

Digital marketing is the marketing of services or product using digital technologies, mainly on the Internet but also including display advertising, search engines, websites, social media, email, and mobile apps.

You live in a digital era, and from that prospect, it is imperative that your business has an impressive appearance in the digital world. In reality, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing.

Here are the most important types of digital marketing. And you should know about all of them before you choose what types of marketing you are going to include in the strategy of digital marketing.

9 Best Types of Digital Marketing

1. Social Media Marketing (SMM)

Social Media Marketing has a powerful focus on social media marketing. It is the use of social media platforms and websites to promote a service or product.

It means all sharing of information and engagement with followers, partners, or competitors on social media platforms with the aim of promoting your products is part of digital marketing. In reality, social media marketing is the targeted use of social media communications to increase the awareness for a product or brand.

To be successful in the social media marketing, you have to thoroughly understand the one social network you want to use for marketing. Each social network has its unique features, communication best practices and content they like. Some social channels work great for product, situation and content – others won’t.

Click on below Video: How to use Social Media for SEO

2. Content Marketing (CM)

Content marketing is an art of marketing focused on creating, publishing, and sharing content to their targeted audience to take successful action. Businesses often use it to:

• Attract attention and produce leads
• Expand their customer base
• Increase Your brand awareness
• Engage an online community of users
• Generate or increase online sales

Click on below Video: What is Content Marketing

Content marketing aims at building relations with potential customers and becoming a partner rather than an advertiser.

Content marketing helps companies to create sustainable brand loyalty, provides relevant information to users, and creates a willingness to buy products from the company in the future.

3. Search Engine Optimization (SEO)

SEO is the process of optimizing websites or content so that they show up in search results in search engines like Google, Bing, Yahoo, etc. —often referred to as "natural", "organic", or "earned" results. Search engines decide which websites to show in a search term based on specified keywords on the website and links that refer to the website. SEO has a lot to do with using the right keyphrases or keywords in the copy of a website or within the content you want to display in search and getting links to the website.

Click on below Video: SEO for Beginners: 3 Powerful SEO Tips

4. Search Engine Marketing (SEM)

Search engine marketing (SEM) is the process of gaining website traffic by purchasing ads. It is a form of Internet marketing which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) essentially through paid advertising. SEM may include search engine optimization (SEO), which rewrites content and site structure to achieve a higher ranking in SERPs to improve pay per click (PPC) listings.

5. Pay Per Click (PPC)

Pay-per-click (PPC) is an internet advertising model. It is used to direct traffic to websites in which an advertiser pays a publisher when the ad is clicked on a link to a website. Apart from search engines, almost all the social networks offer the opportunity for PPC advertising. Then these ads appear in the feed of the targeted social media users.

Click on below Video: What is PPC? An introduction to Pay Per Click Marketing

https://youtu.be/yog9__IJ6vY

6. Affiliate Marketing (AM)

Affiliate marketing is performance-based marketing. In contrast to PPC advertising with the affiliate marketing, the advertiser doesn't pay for traffic but rather for conversions. The rates are higher, but the risk on the side of the advertiser is limited since he/she only pays for conversions.

It is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

7. Email Marketing (EM)

Email marketing is the act of sending or posting a commercial message, typically to a group of people, using email. It is one of the best converting marketing channels. By posting regular updates to email subscribers, you can build and nurture a bond. By providing value with email updates, you can build trust. Eventually, you will be able to turn a percentage of the audience into customers.

Email marketing is considerably more than buying an email list and bombarding them with the promotional messages or one-time advertising spot in someone else’s email newsletter.

The best results from email marketing will always be obtained with a list of subscribers you earned. Then your email list can quickly turn into the best digital marketing asset.

Click on below Video: What is Email Marketing in SEO?

8. Radio Advertising Marketing (RA)

Commercial radio stations make most of the revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a service or a business providing a valuable consideration, usually money, in exchange for station airing their commercial or mentioning them on air.

9. Mobile Advertising (MA)

Mobile advertising is a type of digital marketing advertising that appears on mobile devices such as smartphones that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner ads that appear embedded in the mobile website, in downloaded apps or mobile games. Mobile technology used by companies such as Facebook and Google tailor mobile advertisements based on an individual web browsing history, geographic location, and with data collected by shopping habits. Because mobile devices have smaller screens than laptops or computers, this form of digital advertising is usually optimized for the small screen by being concise.

What is Better SEO VS PPC

Search Engine Optimization for Beginners

Basic Introduction of Search Engine Optimization for Beginners

What is SEO?

SEO stands for “Search Engine Optimization.” It is the process of getting the online visibility of a web page or a website in a web search engine's unpaid result from the “free,” “organic,” “natural” or “editorial” search results. SEO may target different kinds of search which include image search, video search, news search, academic search, and industry-specific vertical search engines.

All major search engines such as Google, Bing and Yahoo have search results, where the web pages and other content such as local listings and video are shown and ranked based on what the search engine considers is the most relevant to users.

Search Engine Optimization can be described as a website consisting of basic components such as keywords, content, link building, and navigability. To obtain these basic components, one must submerge themselves in knowledge regarding keyword research, on-page SEO, word count, proof of relevant terms, internal links, site-wide SEO, use of header and META tags, etc.

SEO is a great way to increase and improve the quality of the website by making it faster, user- friendly, and easier to navigate.

Click on below Video: What is SEO and How does it Work?

Understand the Basic of SEO for Beginners

Search engines are not humans. Search engines and humans view webpage are completely different terms. They do not feel like the beauty of the design of the webpage. Instead, search engines crawl the web pages focus on text, to get an idea of what is the website, for delivering correct results to the user. Search engine crawls the web pages and sees what is there on the webpage.

This operation performed by some software or algorithms called crawler or spider. The Google search engine has Googlebot for crawling. Crawlers follow the links from one webpage to another webpage and save or index a copy of everything they find on their way. After crawling, an index that contents into the huge database servers for later it can be retrieved for the user query.

All Search Engine Optimization environments depend on Keywords, and keywords are also known as user search query that enters on search engines. So, the next part of SEO is what is keywords and how to find it?

If the website is well optimized for search engines, speaks the same language that the search engine understands. It will help your website to connect users or visitors to your website. Means, you need to know how people are searching for any product, information or query to make it easy for users to reach you. This is why targeting perfect and relevant keywords for the website is important.

Keywords

Keywords are the foundation for all SEO efforts. So, how to find the best and relevant keywords? Target those keywords that are popular. Periodically, Use some variation of the keywords for better results. Try to use long tail keywords in SEO strategy also check search volume and competition of the keywords.

For Finding Keywords use some tools like,

• Google Keyword Planner
• Google Trends

Click on below Video: 5 Powerful SEO Keyword Research Tips to Rank on Google

Search Engine Optimization basically depends on two types, such as On-Page SEO and Off- Page SEO.

On-Page SEO

In On-Page Search Engine Optimization , optimization performs "On" website, so this is useful for ranking in search engines but at the lower position. In that, source code and content of pages can be optimized for fast loading. Optimizing website's On-Page, it helps to improve the ranking as well as it is beneficial for increasing domain authority through quality contents.

Things to do in On-Page:

• Page Title
• Meta Tag
• Meta Description
• URL Structure
• Body Tags (H1, H2, H3)
• Internal Linking
• Keyword Density

Click on below Video: On-Page SEO vs. Off-Page SEO

Off- Page SEO

In Off-Page Search Engine Optimization, there are many factors like social media marketing, link building, etc. With this technique, the visibility of the website in the search engine ranking position improves. The main factor in off page technique is link building or backlink building.

Off-Page Techniques:

• Guest Blog Posting
• Article Submission
• Social Media Profiles
• Competitors Backlink Searching
• Profile Creation
• Broken Link Building
• Web 2.0 Sites
• Business Listing
• Social Bookmarking
• Forum Posting
• Blog Commenting