Importance of Branding for your Business

Differences between Traditional Marketing and Digital Marketing

The world has transitioned with the increase in digital technology accessibility, the way marketers communicate with their audiences has been changing at a rapid rate. Even many of our daily activities are performed digitally such as online banking and even much of our reading is done on E-book readers. Because of the rise of the digital era, it just seems to invest in a digital campaign. For businesses, it is necessary to have a website and use the web as a means to communicate with their consumer base. Once you have a clear understanding between both traditional and digital channels and the purpose they each serve, you will be able to use each channel to accomplish your goals. To understand it in depth let's take a look at what is traditional marketing and digital marketing and its difference's.

Traditional Marketing

Traditional marketing refers to any promotion, campaign or advertising that has been in use by businesses for years and that has a proven growth rate. Methods of traditional marketing can include print advertisements such as:

• Newsletters
• Television
• Magazine Ads
• Billboards
• Radio
• Flyers
• Newspaper Print Ads

Click on below Video: Online Marketing and Traditional Marketing

Digital Marketing

Digital marketing is the latest marketing technique of the global field to offer products and services to the consumer using the Internet and advanced technology. With internet finding its application and benefit in every phase of life, marketing has to managed not only to promote brands or create awareness through it but also provide them with a global platform to reach a broader customer base.

Its digital marketing includes the following :

• Email marketing
• Content marketing
• Paid pop-up ads
• Business networking sites such as LinkedIn
• Social media marketing sites such as Facebook, Twitter and Instagram
• Search engines optimization channels such as website, blogs and infographic
• Click-baiting URLs for viral content marketing etc.

Click on below Video: 6 BEST Digital Marketing Tools to Grow Your Business Online

Key Differences between Traditional Marketing and Digital Marketing

1. Interaction

Traditional marketing is solely a one-way interaction method, showcasing a product or service and leaving it at that only. A good business knows that word of mouth travels and is a great motivator of purchase behaviour. With search engine reviews and social media discussions, there are many ways for customers to share their experience with their friends. Email marketing and social media are good examples of how digital marketing offers two-way interaction, relationship building and allowing for feedback.

2. Data-Driven

When buying an ad seen on TV or radio, you aren't provided much more detail information than the numbers of listeners in that market. But with digital marketing, targeting features for campaigns are unmatched by traditional advertising. Using social media campaign, you can create a whole custom audience of people to reach or create an audience individually of people that have already visited your website. When marketing on a search engine like google, bing you can target people searching for precisely what your business is offering. Digital marketing takes out the guesswork by providing metrics and in-depth analytics about your audience and your marketing purposes.

3. Value Vs Advertising

Difference between traditional marketing and digital marketing is that many digital marketers look to give value to their audience by using email marketing, content marketing and other solutions. Traditional advertisers are generally just looking to grow their sales with ad spots, not to provide value.

Click on below Video: Advantages of Digital Marketing over Traditional Marketing

So, what does offering value look like? 75% of the world uses social media regularly. For example, making it a great channel to connect with a target audience. A social media marketer can research on what their audience is interested in and cares about using page analytics, making their brand and messaging to offer solutions, information or even entertainment to their audience this provides value to their audience, building trust and ultimately turning them into customers. Forming a real, valuable business-to-consumer (B2C) bond is something a print or tv ads cannot do.

Sr. No	Traditional Marketing	Digital Marketing
1.	Traditional Marketing is expensive compared to digital	Digital Marketing is cost effective than traditional marketing
2.	Have no other option to target relevant set of customers and it is a mass communication	Easy to find the target customers with analytics and other sources of tools
3.	End up pumping the budget to the mass crowd, no option to select the customers	Based on the relevant customers the budget can be planned and optimally utilized
4.	Promoting Products or services through TV, Print media, Radio, door to door marketing, telemarketing	Promoting a product over the internet with social media, smartphones and google ads
5.	Can't able to track the results	Track the results and improve the campaigns based on results
6.	Ad placements is static and unchangeable	Ad location can be revised as new analytics become available to maximize marketing spend
7.	Message may not hit the desired target market	Message likely to hit the target market since analytical data is available
8.	Targeting according to demographic, especially media buying	Targeting according to customer attitude
9.	A message that created and transmitted difficult for assimilation of customers in TV channels and radio	A digital environment which helps for interactive communication via dialogue, customers search and comments
10.	It is important to remember the trend	The customers identify the value of the trend

Click on below Video: Digital Marketing Benefits

With traditional marketing, you are in the darkness when it comes to an understanding of your return on investment (ROI). Digital marketing not only tracks your ROI, but its analytic capabilities also give you the opportunity to enhance it. Knowing what you pay and what you get in return is the key benefit of traditional marketing and digital marketing.

6 Best Social Media Platform

Google Keyword Rank Checker Tool

Free Google Keyword Rank Checker Tool

The keywords are an important part of a Search Engine Optimization campaign. Google keyword rank checker tool is essential, and that must be performed by every SEO professional and blogger to know if they are ranking well for their targeted keyword on the Google search results or not.

Many time you will find that your posts or blog are not getting high rankings on Search Engine Results Pages ( SERPs ). Although, there can be a different reason for low rankings. But the common reason behind this can also be the selection of the wrong keyword. Avoid making these mistakes to get a high position in search results. Make use of Google Keyword Planner or any other tool to find a powerful keyword for your blog.

Google keyword rank checker tool listed below are completely free, and anyone can use them.

5 Free Search Engine Google Keyword Rank Checker Tool

1. Google Position Checker

Google Position checker allows users to check the position for a single keyword for many domains at once. This is an excellent google keyword rank checker tool. This tool tracks search results on Google of the first 100. You can check keyword rank for up to 10 domains at once whether it's your own domains or competitor domains.

How To Use It?

To check the keyword position in google ranking, enter your website domain name and keyword. Also, you can add your competitor’s domain by clicking on the Add competitor domain button.

Try This Tool: Google Position Checker

2. SE Ranking Position Tracking Tool

SE Ranking is a robust all-in-one marketing software which included 100% accurate position tracking tool. It is easily tracking both mobile and desktop results which are especially essential nowadays. The service provides an ultimate competitors’ overview so if you want to monitor their positions, create a “competitors” group in the dashboard and start tracking them as well.

How To Use It?

It is the easiest. Enter them manually or import from Google Analytics. For your comfort, there is an option to group the keywords.

Try This Tool: SE Ranking

3. Keyword Rank Checker

This tool allows users to check their search engine position ranking for the keyword in the major search engines. Keyword Rank Checker tool enables you to add Competitor’s Domain along with your website domain.

How To Use It?

To check your Keyword Rank, enter keyword along with domain name. Competitor’s Domain is optional if you want to add the domain of competitor or else keep it blank and submit.

Try This Tool: Keyword Rank Checker

4. Keyword Battle

The Keyword battle is a free google keyword checker tool. The Keyword Battle allows users to check the Search Engine Rankings and compare them with Competitors. You can enter as many keywords at the same time along with the domain list.

You can switch the version of the search engine for any country you want to search. This tool checks ranking search results for the top 100.

How to Use It?

Add a list of all the keywords and domains ( add the domain of your competitor if you need to compare with their results ). Select the search engine according to the country.

Try This Tool: Keyword Battle

5. Keyword Position Checker

This is a free tool to check the position in the top search engines for specific keywords. You can select the range of pages you want to check the keywords. Select the range of pages you want to check keyword the rankings for. There are multiple search engines you can select other than the Google.

How To Use It?

There are total three boxes. In the first box enter your domain

(xyzdomain.com), in the second box enter the keyword. You can enter multiple keywords one keyword per line. The Third box is for selecting the Range of pages.

Try This Tool: Keyword Position Checker

There are a number of Google keyword rank checker tool to check keyword rankings above we explained a few of them. This tools check your keyword rankings easily and quickly.

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Step By Step Guide on Digital Marketing

What is Digital Marketing?

Digital marketing is the marketing of services or product using digital technologies, mainly on the Internet but also including display advertising, search engines, websites, social media, email, and mobile apps.

You live in a digital era, and from that prospect, it is imperative that your business has an impressive appearance in the digital world. In reality, digital marketing is the future of marketing in the world with the added advantages that it is cheaper than traditional marketing.

Here are the most important types of digital marketing. And you should know about all of them before you choose what types of marketing you are going to include in the strategy of digital marketing.

9 Best Types of Digital Marketing

1. Social Media Marketing (SMM)

Social Media Marketing has a powerful focus on social media marketing. It is the use of social media platforms and websites to promote a service or product.

It means all sharing of information and engagement with followers, partners, or competitors on social media platforms with the aim of promoting your products is part of digital marketing. In reality, social media marketing is the targeted use of social media communications to increase the awareness for a product or brand.

To be successful in the social media marketing, you have to thoroughly understand the one social network you want to use for marketing. Each social network has its unique features, communication best practices and content they like. Some social channels work great for product, situation and content – others won’t.

Click on below Video: How to use Social Media for SEO

2. Content Marketing (CM)

Content marketing is an art of marketing focused on creating, publishing, and sharing content to their targeted audience to take successful action. Businesses often use it to:

• Attract attention and produce leads
• Expand their customer base
• Increase Your brand awareness
• Engage an online community of users
• Generate or increase online sales

Click on below Video: What is Content Marketing

Content marketing aims at building relations with potential customers and becoming a partner rather than an advertiser.

Content marketing helps companies to create sustainable brand loyalty, provides relevant information to users, and creates a willingness to buy products from the company in the future.

3. Search Engine Optimization (SEO)

SEO is the process of optimizing websites or content so that they show up in search results in search engines like Google, Bing, Yahoo, etc. —often referred to as "natural", "organic", or "earned" results. Search engines decide which websites to show in a search term based on specified keywords on the website and links that refer to the website. SEO has a lot to do with using the right keyphrases or keywords in the copy of a website or within the content you want to display in search and getting links to the website.

Click on below Video: SEO for Beginners: 3 Powerful SEO Tips

4. Search Engine Marketing (SEM)

Search engine marketing (SEM) is the process of gaining website traffic by purchasing ads. It is a form of Internet marketing which involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) essentially through paid advertising. SEM may include search engine optimization (SEO), which rewrites content and site structure to achieve a higher ranking in SERPs to improve pay per click (PPC) listings.

5. Pay Per Click (PPC)

Pay-per-click (PPC) is an internet advertising model. It is used to direct traffic to websites in which an advertiser pays a publisher when the ad is clicked on a link to a website. Apart from search engines, almost all the social networks offer the opportunity for PPC advertising. Then these ads appear in the feed of the targeted social media users.

Click on below Video: What is PPC? An introduction to Pay Per Click Marketing

https://youtu.be/yog9__IJ6vY

6. Affiliate Marketing (AM)

Affiliate marketing is performance-based marketing. In contrast to PPC advertising with the affiliate marketing, the advertiser doesn't pay for traffic but rather for conversions. The rates are higher, but the risk on the side of the advertiser is limited since he/she only pays for conversions.

It is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience.

7. Email Marketing (EM)

Email marketing is the act of sending or posting a commercial message, typically to a group of people, using email. It is one of the best converting marketing channels. By posting regular updates to email subscribers, you can build and nurture a bond. By providing value with email updates, you can build trust. Eventually, you will be able to turn a percentage of the audience into customers.

Email marketing is considerably more than buying an email list and bombarding them with the promotional messages or one-time advertising spot in someone else’s email newsletter.

The best results from email marketing will always be obtained with a list of subscribers you earned. Then your email list can quickly turn into the best digital marketing asset.

Click on below Video: What is Email Marketing in SEO?

8. Radio Advertising Marketing (RA)

Commercial radio stations make most of the revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a service or a business providing a valuable consideration, usually money, in exchange for station airing their commercial or mentioning them on air.

9. Mobile Advertising (MA)

Mobile advertising is a type of digital marketing advertising that appears on mobile devices such as smartphones that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner ads that appear embedded in the mobile website, in downloaded apps or mobile games. Mobile technology used by companies such as Facebook and Google tailor mobile advertisements based on an individual web browsing history, geographic location, and with data collected by shopping habits. Because mobile devices have smaller screens than laptops or computers, this form of digital advertising is usually optimized for the small screen by being concise.

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